Merit or Need: The Ongoing Tug of War on College Affordability

How are colleges/universities going to meet their rising costs and still be affordable for students in all income brackets? This is a question both institutions and parents struggle with. Learn more in this interview with Christine Bowman, Dean of Admission and Enrollment Services, Southwestern University, about the definition of “need”, how it is changing, and what counselors and parents can do to win the tug of war on college affordability.